Join Town Center of Virginia Beach for magical family-friendly fun on Sunday, October 1st 11:00 am – 2:00 pm at our second annual princess event series, Once Upon A Town Center.

Meet and greet your favorite princesses in-store and partake in free photo opportunities! Add even more sparkle to your day by participating in our Princess Passport journey. Pick up a Princess Passport at the Town Center Welcome Table in the Fountain Plaza and follow the Kingdom Map to collect princess stamps. Then, turn in your completed passport at the welcome table for a special prize.

Select Town Center businesses are offering exclusive, royal discounts to those attending Once Upon A Town Center. Indulge in a special treat for your little (or inner) princess while you’re here!

Princess Appearances from 11 am – 2 pm

  • Meet & Greets with Sleepy Beauty at Tempur-Pedic | Princess favors for children (while supplies last)
  • Meet & Greets with Cinderella at Jimmy John’s
  • Meet & Greets with The Brave Princess at Tilth & Oak
  • Meet & Greets with Wayfinder at Three Notch’d Brewing Company
  • Cinderella and Sleeping Beauty on break 12:00-12:10 pm and 1:00-1:10 pm
  • Wayfinder and The Brave Princes on break 11:50-12:00 pm and 12:50-1:00 pm

Princess Passport

Follow these 3 easy steps to a princess prize!

Step 1) Pick up a Princess Passport at the Town Center Welcome Table in the Fountain Plaza
Step 2) Visit and collect a stamp at each participating business
Step 3) Turn in your completed passport at the Welcome Table for a special prize

No purchase necessary to collect a stamp (but, feel free to get your shop on!). Simply present your Princess Passport when you meet the princess to receive your princess stamp.

Royal Discounts

  • Cinnaholic | 20% off entire purchase
  • Merriment on Main | 20% off one children’s item
  • Tempur-Pedic | 25% off bedding
  • The Royal Chocolate | 20% off purchase
  • Three Notch’d Brewing Company | Free kid’s meal with purchase of adult entree

Disclaimer: Must present Princess Passport upon purchase/ordering to receive discount. Discount valid only during the Once Upon A Town Center event. Discount valid on regular priced items only. Not to be combined with any other discount or special offer. One discount to be applied, per person/purchase.

Things To Know Before You Go:

  • This event is free and open to the public
  • Adult supervision is required during meet and greets.
  • The Meet & Greets are located inside select businesses and will take place rain or shine. Please note that it is possible for lines to formulate outside of the stores, due to crowd size. Plan accordingly and bring an umbrella, should rain be in the forecast.
  • No ticket or reservation necessary
  • Princesses will take occasional breaks, as listed above. Please browse and enjoy the shop while you wait or head to another destination to see a princess.
  • In order to see a princess, you must be in line by 1:45 PM
  • The City of Virginia Beach provides free parking in all of their public garages in Town Center. Be mindful of reserved spots and 2 hour parking limitations.
  • Visitors are encouraged to follow @towncenterofvirginiabeach on Facebook and Instagram and @VBTownCenter on Twitter and tag your experience with #towncenterofvirginiabeach